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  • Factors of Greatest Importance to College Recruiting Programs

    January 09, 2019 | By NACE Staff

    Trends & Predictions

    TAGS: trends and predictions, surveys, benchmarks, nace insights

    Spotlight for Recruiting Professionals

    When asked to identify the college recruiting factors that are most important to them, employers responding to NACE’s 2018 Recruiting Benchmarks Survey indicated they are most concerned with their early identification of candidates and their branding efforts. 

    Identifying talent early through internships and co-ops was rated the highest, with 94.9 percent of respondents indicating it is “very” or “extremely” important. Trailing slightly was branding their organization to campuses, as 90.2 percent indicated it is “very” or “extremely” important.

    Other factors of high importance were diversity (87.4 percent) and measuring the results of their university relations and recruiting program (83.5 percent).

    Among the list of college recruiting factors, employers were least concerned with accessing training/skills to improve effectiveness (45.8 percent) and using social networking for recruiting (38.6 percent).

    Data collection for NACE’s 2018 Recruiting Benchmarks Survey Report took place from June 20, 2018, to September 10, 2018; 218 firms participated. The report will be released later this winter.

    Figure 1: Rated factors pertaining to recruiting considered “very” to “extremely” important

    Factor Percentage
    Identifying talent early 94.9%
    Branding to campuses 90.2%
    Focusing on diversity 87.4%
    Measuring college relations and recruitment 83.5%
    Demonstrating value of college relations 74.6%
    Branding to career centers 72.9%
    Interacting with faculty 65.7%
    Managing campus relations with HR 59.3%
    Accessing training/skills 45.8%
    Using social networks to recruit 38.6%
    Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers