Cigna recently held a virtual event to increase awareness of HBCUs and spotlight the prominence and legacy of HBCUs in the Black community.

There is a disconnect between students’ use of employer websites and their perception of the usefulness of those sites. Here’s why and how to fix it.

Employers share ideas on “campus champion” programs, including staffing, responsibilities and expectations, and guidelines for campus engagement.

NACE Community members share ideas for keeping interns who have accepted their job offers interested and excited until the first day of employment.

Employers attended an average of 38 career fairs during the 2017-18 recruiting year and expected that number to climb this year.

Employers tend to not only use high-touch branding methods at higher rates, they also find them to be the most effective branding methods.

When it comes to working with colleges and universities, URR functions should develop and nurture relationships that are strong and sustainable. 

While career services professionals encourage students to dress professionally when meeting recruiters, is it odd that employers aren’t always doing the same?

Formal URR at Equifax began a little more than three years ago. As it grows, the URR function taps into the energy of its employees for assistance.

What do college students want from employer information sessions? They want information about potential employers, without being lectured to.

Text on a website is no longer an effective way for companies to describe their culture. VR now helps employers make emotional connections to candidates.

For nearly 10 years, Cerner's campus recruiting team has hosted its annual Corporate Showcase to strengthen existing and establish new ties on campus.

Are career fairs and campus presentations effective for employers? Scott Resource Group research looks at how students view these recruiting methods.

Highlights from Scott Resource Group research: College students rate 44 candidate touchpoints according to their expectations and experiences.

Based on Scott Resource Group research, this offers insights into how students perceive employers’ campus recruitment brands and what influences their attitudes.

The Dell Campus Ambassador program provides flexibility for its participants to explore and discover opportunities to brand the company.

NACE’s 2016 Recruiting Benchmarks Survey found that the use of social media as a recruiting tool has decreased, halting several recent years of growth.

High-touch activities were not only prominent among the most highly used employer branding techniques, they also were rated among the most effective.

Rosetta’s Campus Ambassador Program engages interns and uses their involvement to develop more meaningful relationships on campus.

To boost a stagnant college recruiting program, organizations should consider shifting their approach to think like marketers. The key to this approach is using data to make decisions.

Entrepreneurial students can help spark innovation and improve procedures within organizations. However, traditional companies can find it difficult to identify and attract these students.

Branding the organization on college campuses is the single-most important aspect of a university relations and recruiting program, according to results of NACE’s annual Recruiting Benchmarks Survey. The NACE research team looks at how branding activities compare across nine industries.

A fresh understanding of human behavior—what motivates, what inspires, and what drives talent is changing the very foundation of organizations around the world. Leading organizations are already benefiting from this new knowledge. The key is to leverage this groundbreaking information to help you rethink what’s possible and to remain relevant to the next wave of talent.

Use marketing messages to brand your organization to potential hires. What makes your organization a great place to work is not about what you think—it’s about what your employees think. A great organizational culture is created by finding great people who are the right fit for the company.