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  • The Most Used, Most Effective Methods for Recruiting Interns, Co-ops

    May 13, 2019 | By NACE Staff

    A recruiter meets with an intern.

    TAGS: internships, surveys, nace insights, co-ops

    Spotlight for Recruiting Professionals

    The recruiting methods for interns and co-ops that employers use the most and find the most useful go hand in hand, according to results of NACE’s 2019 Internship & Co-op Survey Report.

    Career/job fairs, job listings both on career center websites and on corporate websites, and referrals from current or former interns and co-ops are the most used recruiting techniques. Other in-person methods—such as on-campus recruiting and information sessions—follow closely behind. (See Figure 1.)

    In terms of effectiveness, the top recruiting techniques that employers rate “very” to “extremely effective” are on-campus recruiting, career/job fairs, and job listings on corporate website.

    Data for the 2019 Internship & Co-op Survey Reportwere collected from December 3, 2018, to February 22, 2019, from NACE employer members; there were 262 respondents representing 28.2 percent of all eligible respondents. The report will be available later this spring.

    Figure 1: Usage, effectiveness percentages of recruiting techniques for interns, co-ops

    Recruiting technique Use Effectiveness
    Career/job fairs 97.0% 74.9%
    Job listings: career center websites 96.1% 57.4%
    Job listings: corporate websites 95.4% 70.3%
    Referrals from current/former interns 93.3% 56.8%
    On-campus recruiting 92.1% 78.2%
    On-campus information sessions 89.0% 49.7%
    Outreach to student groups 85.6% 44.8%
    Cultivating key faculty 82.4% 33.9%
    Alumni referrals 80.5% 34.6%
    Online networking 56.1% 21.3%
    Recruitment advertising 53.9% 13.0%
    Open houses 43.0% 18.1%
    Advertising in campus newspapers 12.7% 2.2%
    Source: 2019 Internship & Co-op Survey Report, National Association of Colleges and Employers