Considering the current economic, political, and social climate, career services needs to be strategically positioned on campuses to provide the vision, guidance, coordination, and relationships to demonstrate its importance and to maximize student outcomes. To explore this, NACE created the Strategic Positioning of Career Services Task Force. The work of the task force and subcommittees over the past year will be shared, providing insights to help us all to advance the profession. A road map will be offered, case studies shared, and the pipeline of future professionals along with career center future needs will be considered. We will also invite feedback and input from audience members.