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  • Trend: Employers Moving Away From Spring Recruiting

    January 11, 2017 | By NACE Staff

    Trends & Predictions
    Researchers evaluate some data.

    TAGS: recruiting methods, trends and predictions, surveys, nace insights

    Spotlight for Career Services Professionals

    When it comes to when employers recruit college students on campus, they continue to prefer to do so during the fall, according to NACE’s Job Outlook 2017 report. This is no surprise as employers have steadily moved more toward fall recruiting in recent years.

    In 2012, employers reported 65 percent of their college recruiting in the fall and 35 percent in the spring. (See Figure 1.) This year, the percentage of college recruiting employers anticipate conducting in fall is 72 percent, an all-time high. Conversely, this means that at 28 percent, spring recruiting will drop to a record low.

    Those employers that will be recruiting on campus in spring 2017 have plans that are very similar to employers’ plans last spring. In both years, two-thirds of respondents indicated firm or tentative plans in place for the spring recruiting season. (See Figure 2.)

    Data for the Job Outlook 2017 survey were collected from August 5, 2016, through October 4, 2016. A total of 169 surveys were returned—a 17 percent response rate. The Job Outlook 2017 report is available at or through the MyNACE area at

    Figure 1: Percentage of College Recruiting Conducted in Fall vs. Spring, 2012-17

    Job Outlook Survey Year Fall Spring
    2017 72% 28%
    2016 71% 29%
    2015 66% 34%
    2014 62% 38%
    2013 68% 32%
    2012 65% 35%
    Source: Job Outlook 2017, National Association of Colleges and Employers

    Figure 2: Spring 2017 Recruiting Plans

    Recruiting Plans Spring 2017 Spring 2016
    Firm recruiting plans 39.0% 41.3%
    Tentative plans in place 27.4% 25.7%
    All recruiting in fall 17.1% 19.6%
    Unsure 14.4% 12.3%
    Not hiring 2.1% 1.1%
    Source: Job Outlook 2017, National Association of Colleges and Employers