February 10, 2020 | By NACE Staff
TAGS: benchmarks, nace insights, applicant_to_hire ratio
Spotlight for Recruiting Professionals
The applicant-to-hire ratio (AHR) is the average number of applicants for each college hire. AHR can be used to determine the relative interest for various jobs. In general, a higher AHR reflects the general interest in an organization’s opportunities; however, a low AHR may indicate a better efficiency for applicant conversion.
A variation of AHR that focuses on evaluating campus recruiting efforts is computing a campus interview-to-hire ratio (CIHR). CIHR can be used to measure overall campus recruitment success.
CIHR is ratio of all students interviewed on a campus to the number of hires from that school (e.g. 50 total campus interviews from 5 schedules resulting in 5 hires; CIHR=10; 10 campus interviews resulting in 5 hires CIHR=2).
Variations for AHR may be used to monitor the diversity characteristics of overall incoming hires and applicants or to compare such characteristics at the university level.
One of the best ways to use AHR is to sort by hire source (e.g., campus recruitment, referral, social networking, non-solicited/website, job board) to demonstrate where channels are attracting applicants and being successful in converting to hires.
University relations and recruiting (URR) functions should identify commonalities (schools, type of degree, other demographics) among applicants who accepted an offer as compared to those who didn’t accept an offer.
URR should also consider the timing when applications were received, by college/program/degree of the applicants and determine if the application period was consistent with the recruiting expectations of the students in that college/program/degree.
When benchmarking the AHR, URR should consider such doing so with organizations with comparable factors, such as brand strength, industry, position, and location.
There are a host of metrics that can help you strengthen efforts, build on success, and demonstrate the value of your recruiting program. For a detailed list of formulas, including more-sophisticated takes on the interview, offer, acceptance metrics, e.g., application interview rate and applicant to hire rate, see the Professional Standards for University Relations and Recruiting, Chapter III.
NACE is also currently collecting benchmarks for internship and co-op programs through February; participants and members at their organizations will receive a copy of the report. For information about the survey and taking part, contact, contact Anna Longenberger, research assistant.
Current benchmarks for internship/co-op programs are available through the 2019 Internship and Co-op Survey Report; current benchmarks for recruiting programs overall are available through the 2019 Recruiting Benchmarks Survey Report; if you or someone at your organization took part in one or both of the surveys, you will find the reports in MyNACE. Highlights for both are also available.
Percent of staff time spent student-facing
Median number of students per professional staff member
Median number of FTE professional staff
Median number of FTE overall staff
Percent of career centers reporting cuts to personnel budget
Percent of career centers reporting cuts to non-personnel budget
Percent of career centers using third-party provider to collect student outcomes
2020-21 Career Services Benchmark Survey Report