Spotlight for Recruiting Professionals
Although, for the most part, first-generation and non-first-generation students agree on the importance of individual employer benefits, the groups do differ on several, according to First-Generation Students: Influences, Outcomes, and Implications for Job-Search Success.
The greatest differences can be seen in their attitudes toward tuition reimbursement, family-oriented benefits, and benefits related to medical coverage. First-generation students valued these benefits on a greater level in comparison to non-first-generation students. (See Figure 1.)
Although more data are needed to identify what is driving the two groups’ differing views on the value of tuition reimbursement and medical benefits, first-generation students’ focus on family is evident in their preference for family-friendly benefits. For example, although both first-generation and non-first generation students rated on-site daycare facilities as the least important benefit, first-generation students still saw this benefit as more important than did their peers.
Differences among family-oriented benefits may reflect the demographics of first-generation students, especially in terms of age and culture.
The First-Generation Students Report is based on data collected through NACE’s 2016 Student Survey; data were collected from February 16, 2016, through April 30, 2016. Through NACE’s college members, this survey collected data from 23,282 respondents across all degree and year levels; the focus of this report is the 5,013 graduating seniors who identified as first generation (1,925) or non-first generation (3,088). The full report is available at http://www.naceweb.org/surveys/first-generation-students-report/ ; highlights are available in “First-Generation Students and Job Success,” which appeared in the November 2016 issue of the NACE Journal.
Figure 1: Benefits, rated by importance
Benefit |
First Generation |
Non-First Generation |
Tuition reimbursement |
3.7 |
3.4 |
100% employer-paid medical insurance |
3.7 |
3.5 |
Family friendly benefits |
3.6 |
3.3 |
On-site daycare facilities |
2.2 |
1.9 |
Dental insurance |
3.9 |
3.6 |
Guaranteed annual salary increases |
3.7 |
3.5 |
Life insurance |
3.6 |
3.5 |
Telecommuting option |
2.6 |
2.5 |
Employee assistance (counseling) program |
2.8 |
2.6 |
Frequent performance reviews |
3.1 |
3.0 |
Flextime policy |
3.2 |
3.0 |
Company-matched 401(k) retirement plan |
3.8 |
3.7 |
More than two weeks of vacation |
3.2 |
3.1 |
Bonus/commission plan |
3.2 |
3.1 |
Casual dress policy |
2.7 |
2.7 |
On-site fitness center |
2.5 |
2.5 |
5-point scale: 1=Not at all important; 5=Extremely important.
Source: First-Generation Students Report, National Association of Colleges and Employers