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  • Engaging Generation Z in the Workplace Course

    • Fee: $175.00 Member; $300.00 Nonmember
  • For career services and university relations and recruiting professionals.

    Are you leading a multi-generational team? Do you know what differentiates Gen Z from other generations? Does your current strategic approach to recruiting and training address the needs and expectations of a unique generation?

    Join Brett Ellis, career coach with Brett Ellis Career Marketing Services, and Sahil Punamia, founder of the Aspiring Professional, to learn unique characteristics of Gen Z and gain insight into changes within the work force and ways in which employers lead and train using high-impact talent management practices. Explore high-impact practices such as incorporating intentionality, taking a strategic approach to recruiting, and ensuring a positive and individualized candidate experience for Gen Z. This process includes a deep dive focus on the onboarding experience to create a culture of learning using a coaching approach to provide support, establish expectations, and stretch goals, and providing or eliciting feedback to assess outcomes and success.

    Following this program, you will be able to:

    • Explore characteristics and attributes of Gen Z;
    • Analyze changes to the recruiting process specifically for Gen Z; and
    • Create a recruiting strategy to attract top Gen Z talent.
    • Unit Descriptions

      Unit One: Understanding Gen Z

      Following this session, you will be able to:

      • Examine the impact of unique characteristics within the world of work;
      • Analyze changes to the recruiting process specifically for Gen Z; and
      • Strategically modify existing strategies to respond to the needs of Gen Z.

      Unit Two: Attracting Gen Z

      Following this session, you will be able to:

      • Create a recruiting strategy to attract top Gen Z talent;
      • Build improved talent pipelines in collaboration with higher education professional staff; and
      • Provide a positive candidate experience for Gen Z applicants.

      Unit Three: Onboarding and Managing Gen Z

      Following this session, you will be able to:

      • Create an onboarding strategy that facilitates a culture of professional development;
      • Use the P-A-R framework for managing Gen Z; and
      • Employ high-impact practices for exchanging formal and informal feedback.

    • Presenters

      Brett Ellis

      Brett Ellis, career coach with Brett Ellis Career Marketing Services

      Brett Ellis is the founder of Brett Ellis Career Marketing Services, a Career Coaching and Professional Development Training company. Brett is a public speaker, career coach, training facilitator, and consultant. He is most recognized for successfully coaching professionals through career transitions, using innovative instructional methods, and organizing award-winning career readiness programs.

      He has spent most of his career helping college students excel in school and through graduation into fulfilling careers. His clients and reach now span into multiple industries, age ranges, and geographic locations. He enjoys getting people excited about their passions and careers using storytelling from his previous successes and mistakes. His passion for career development has evolved and even branched off into student engagement consulting, recruiting, social media marketing, and entrepreneurship.

      Brett’s interest in staying up-to-date on industry trends has allowed him to collaborate with reputable universities and tech companies like WeWork, General Assembly, and Udacity. His work has also been featured by VoyageATL, The Enterprisers Project, Learnvest, GoBankingRates, IvyExec, and more.

      Sahil Punamia

      Sahil Punamia, founder of the Aspiring Professional

      Sahil Punamia earned a Bachelor of Arts in Economics from UCLA in 2013. Upon graduating, Sahil received the Chancellor’s Service Award for his contributions to the university by leading a number of student organizations geared towards career and leadership development. Sahil spent several years after college as a management consultant for L.E.K. Consulting (Glassdoor's Top 25 Toughest Companies to Interview With), where he helped C-Suite executives at major film studios, professional sports teams, and media investors pivot to the digital world of content creation, distribution, and consumption. Sahil left L.E.K. after 3.5 years to join Discovery Communications, where he helped lead digital and content strategy efforts for Discovery Channel, Animal Planet, and Science Channel, along with the $15B acquisition of Scripps Network (HGTV / Food Network).

      Recently, Sahil joined Netflix as part of the Marketing Strategy team for the U.S. helping lead marketing for Netflix's Original Series, Documentaries, and Stand-Up Comedy Specials. In addition to his fulfilling career in entertainment, Sahil is passionate about helping college students with their careers and leadership development, through his company, The Aspiring Professional. Through one-on-one coaching, immersive keynote workshops, and consulting for universities / career centers, Sahil has helped thousands of college students across the nation become better student leaders and build their careers in corporate America at world-class companies like Amazon, SpaceX, Disney, and more. As a thought-leader in the career development practice area, Sahil serves on professional committees for the Mountain Pacific Association of Colleges and Employers (MPACE) and the National Association of Colleges and Employers (NACE). Sahil also serves on the board of the UCLA Alumni Association, where he helps lead Diversity and Career Advisory efforts for UCLA's 500,000 alumni.

    • Certification Credits

      Continuing Education Clock Hours:

      HRCI – 3 HR (General) recertification credit hours


      HRCI – This activity has been approved for 3 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at

    Questions? Contact the NACE Professional Development team via email or phone, 610.625.1026.