Spotlight for Recruiting Professionals
When it comes to the aspects that Class of 2016 graduates are seeking in employers, first-generation students gave greater importance to an organization being located close to home and embracing diversity than did their classmates, according to a special report on first-generation college students who responded to NACE’s Class of 2016 Student Survey.
These results are not surprising as they tend to correlate to the demographics of first-generation students. With a larger population of first-generation students being older, the probability of having a family and the importance of being close to home is elevated. In addition, as there is greater racial diversity among first-generation students, a preference for a diverse work environment makes sense.
First-generation students also found higher importance in family-oriented benefits—including adoption leave, elder care, and family leave—and on-site daycare facilities than did non-first generation students.
NACE’s Class of 2016 Student Survey was conducted February 16 – April 30, 2016; more than 23,000 students at colleges and universities nationwide took part, including 5,600 graduating seniors. Among graduating seniors, 5,013 self-identified as either first generation (1,925) or non-first generation (3,088). First-generation students are defined as having a parent/parents who does/do not possess at least a bachelor’s degree. The Class of 2016 Student Survey was sponsored by Enterprise.
Survey participants can access a full copy of the report through MyNACE. Highlights from the Class of 2016 Student Survey are available at www.naceweb.org/surveys/student.aspx.
Figure 1: Preferences of students entering the work force
|
First Generation |
Non-first Generation |
Importance |
X |
N |
X |
N |
The organization is located close to my home |
3.4 |
1046 |
3.1 |
1708 |
Organization embraces diversity |
3.8 |
1055 |
3.5 |
1712 |
Organization offers job security |
4.2 |
1056 |
4.1 |
1711 |
The organization provides the opportunity for rapid advancement |
3.6 |
1056 |
3.4 |
1711 |
There are clearly defined assignments |
3.9 |
1052 |
3.7 |
1705 |
Organization has a good insurance/benefits package |
4.1 |
1056 |
4.0 |
1704 |
Organization is known as a "green" company |
3.0 |
1051 |
2.8 |
1708 |
Organization offers a high starting salary |
3.6 |
1054 |
3.5 |
1704 |
Organization has a well-recognized name/brand/image |
3.3 |
1058 |
3.2 |
1710 |
Organization provides me the ability to improve my community/country/world |
4.0 |
1054 |
3.8 |
1709 |
There is recognition for good performance |
3.9 |
1052 |
3.8 |
1704 |
The organization is located in a diverse and tolerant community |
3.4 |
1053 |
3.3 |
1707 |
Organization offers the opportunity for personal growth and development |
4.4 |
1051 |
4.4 |
1709 |
Casual atmosphere (non-competitive environment) |
3.2 |
1057 |
3.2 |
1717 |
Organization offers the opportunity for self-expression and creativity |
3.8 |
1055 |
3.7 |
1709 |
There are friendly co-workers |
4.1 |
1052 |
4.2 |
1710 |
Scale: 1=Not at all important; 5=Extremely important
Source: Class of 2016 Student Survey, National Association of Colleges and Employers