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  • Methods Employers Use Most to Recruit Interns/Co-Ops

    April 29, 2019 | By NACE Staff

    A college student speaks with a recruiter on campus.

    TAGS: internships, surveys, nace insights, co-ops

    Spotlight for Career Services Professionals

    On-campus recruiting methods and services offered by the career center figure prominently in the ways that employers recruit their interns and co-ops, according to NACE’s 2019 Internship & Co-op Survey Report.

    More than 95 percent of employers responding to the survey use career/job fairs and job listings posted on career center websites to recruit candidates for their internship and/or co-op programs. On-campus recruiting (92.1 percent) and on-campus information sessions (89.0 percent) follow closely behind. (See Figure 1.)

    Employers report that additional campus activities—including outreach to student groups (85.6 percent) and cultivating key faculty (82.4 percent)—are also popular recruiting methods for interns and co-ops.

    Data for the 2019 Internship & Co-op Survey Report were collected from December 3, 2018, to February 22, 2019, from NACE employer members; there were 262 respondents representing 28.2 percent of all eligible respondents. The report will be available later this spring.

    Figure 1: Usage percentages of recruiting techniques for interns and co-ops: 2018-19

    Recruiting Technique 2019 2018
    Career/job fairs 97.0% 97.3%
    Job listings: career center websites 96.1% 95.5%
    Job listings: corporate websites 95.4% 88.8%
    Referrals from current/former interns 93.3% 92.9%
    On-campus recruiting 92.1% 89.4%
    On-campus information sessions 89.0% 83.3%
    Outreach to student groups 85.6% 76.6%
    Cultivating key faculty 82.4% 86.4%
    Alumni referrals 80.5% 82.1%
    Online networking 56.1% 55.5%
    Recruitment advertising 53.9% 46.7%
    Open houses 43.0% 46.0%
    Advertising in campus newspapers 12.7% 16.2%
    Source: 2019 Internship & Co-op Survey Report, National Association of Colleges and Employers